Public Relations Portfolio
MEJO 332: PR Writing
In MEJO 332, Students are assigned a nonprofit to work with for the entire semester through the APPLES Service-Learning Program at UNC-Chapel Hill. I was assigned to 3D Women, a local nonprofit that provides women of color with resources to foster personal growth and achievement through monthly programs and events. My group and I provided them with public relations work and deliverables to help them continue to grow their sphere of influence. I am very grateful for the experience of working with such an empowering group of women who are so passionate about their important cause. You can learn more about this nonprofit and find the link to donate by clicking the box to the right.
3D Women
PR Work for 3D Women
A feature profile communicates an organization’s mission by putting a human face on it. My favorite part of this semester was interviewing and writing a profile on Sarita B. Allen, a prominent member of the board of 3D Women.
A communication audit is essentially research & is the vital first step in all client relationships. My group and I worked on our communication audit together, highlighting the strengths, weaknesses, opportunities, threats and our recommendations for 3D Women.
A fact sheet serves as a reference document to give the media the facts they need. I wrote my fact sheet on the members of the 3D Women board.
A news release is a communication tool used by public communication practitioners to convey a particular message to news media outlets. I wrote my news release on 3D Women’s field trip to Washington D.C.
A direct mail letter is a one-page appeal letter that an organization can use in a direct mail campaign. I wrote a direct mail letter to high school athletes who need volunteer hours because I believe that is an audience 3D Women can target for extra volunteers.
Social Media Deliverables
With a focus on Advertising, for my deliverables, I created 3 Reels and a Thansgiving graphic (which 3D Women posted on Thanskgiving) for 3D Women to use on their social medias. I also shared my Canva templates so that they can use my Reels as a starting point to create more social media content with a similar theme or even add new information.
Client
3D Women
Year
Fall 2023
This experience was truly invaluable as it provided me with real-life experience and a chance to improve my media relations work, which will apply to any future career path. I cannot thank the founder of 3D Women, Tiwana L. Adams, enough for her mentorship and feedback. Read more about my experience in Fall of 2023 below!