With the rise of the aesthetic breakfast…
Comes the downfall of a classic: Cheerios.
It’s time to bring back Cheerios into the breakfast conversation with a social media activation.
The Social Media Activation:
#ThinkOutoftheBoxSweepstakes
Campaign to get people to view Cheerios as more than just a breakfast food
Invites people to post their creations with Cheerios under the hashtag
Cheerios reposts followers’ creations
most liked creation on their Instagram wins
The top 3 most creative creations get their recipes put on the back of the Cereal Box
Winner (most likes) gets a free weekend trip to New York
Cheerios Social:
Cheerios resposts contestant submissions as well as the winner’s content from their trip to New York.
