Hanes
Hanes:
100+ years of providing comfort
The socks your Grandpa wears
An American classic, but not as trendy for Gen-Z
Let’s reignite love and excitement for a classic brand.
Hanes
Getting dressed for the day seems mindless and simple. But, it is on the inside (or underneath) that counts.
When you put Hanes on, you are not only most comfortable, but you are also most confident.
Confident to put yourself out there, confident to influence the energy in a room or even confident enough to stand up for what you believe in.
With over 100 years of maturity under our belt (& pants), we’ve got you covered, so you can feel the most comfortable in any situation. Sometimes even a little too comfortable.
Why the old logo?
This generation values second-hand shopping at vintage or thrift markets. They also automatically think that vintage or older styles of brands are sometimes cooler than current brands.
We see it all over TikTok and Instagram, people are getting views just for showing off their thrift store hauls and their unique styles they can curate without over-spending.
Gen-Z also loves to wear brands. Brand sweatsuits such as MadHappy and White Fox have become more popular in 2023 and will continue to be in 2024.
By bringing back the vintage logo, Hanes stays classy, relevant and cool.
Just in time for Valentine’s Day, it’s time to reminisce on dating horror stories.
Activation
Kickstart a social media campaign in which everyone posts under the #HanesTooComfortable about times when they felt uncomfortable on dates.
The winner gets a free trip to Paris for Valentine’s Day and gets to bring a family member, friend, significant other, you name it.
The winner is determined by the most likes on the social media post. They will also receive Hanes loungewear for their travel and specific V-day Hanes merchandise.
Example of Tweet, but also can post on Instagram, TikTok, Facebook, etc. Yes, this is a true story.